Crossfit Whangarei moves to fresh new location on the loop

Locally owned and operated business Crossfit Whangarei has located to a new facility after outgrowing their previous location.

In just two years the gym has grown rapidly to four owners, six coaches, around 90 members and a purpose fit gym kitted out by Industrial Athletic on Lower Dent Street.  The company also gained recognition by winning the best emerging business for 2016 at the Tai Tokerau Maori business awards earlier in the year.

The new space seeks to grow the business even further with a large group class area, strength and conditioning space, cardio facilities, stretching room and a gated waiting area for children.

Part-owner, Pou Manukau said the bigger facility, the overall atmosphere of the box and having a range of coaches to choose from has been a driving factor in their business growth.

“We out-grew our first box quickly so it was apparent very soon that this was going to be bigger than we expected.  We wanted to bring our own flavour, all of the coaches have their own styles and people are guaranteed to find a coach that they get along well with.

We’ve never actively gone out promoting and solely built our business off social media and word of mouth.  We would notice that we could post a photo on facebook in the evening of a squad training and come in the next day and the classes would be massive because everyone just wants to be a part of it.  It’s just so important to have a good social media presence,” Manukau said.


A group class in action on the new floor at Crossfit Whangarei.

The owners also recognised a gap in the local market for a gym that had a range of crossfit gear after attending competitions and being confronted with equipment they had never used before.

“We wanted to go to comps knowing that we had trained and covered all sorts of gear.  Sleds, assault bikes, all the top gear because we were rolling up to these comps with no experience on how to use some equipment because no one had access to them up here,” he said.

Each class is programmed by the coaches with a strength component teaching technique followed by a workout of the day.  They currently coach a range of clientele from at risk youth through to elite athletes preparing for crossfit competitions.

“What I first loved about crossfit was that I could get it in and done in an hour and know that I had done a really good workout,” Manukau said.

Crossfit Whangarei is currently open during class sessions only but future plans are for the gym to be in full-time operation throughout the day.

Crossfit Whangarei was first opened in December 2014 by locals Pou Manukau, Peter Gray and Daniel Smith off a passion for the sport and identifying the need for a gym that was on par with the international crossfit brand.

For more information head to Crossfit Whangarei’s facebook page at:


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